Baby-rib is a ribbed knitted fabric that is manufactured using two-ply yarns. Baby rib is a very sturdy and soft fabric, and also very stretchy. These qualities make baby-rib a very popular and high-quality fabric for the production of promotional products and advertising media in the form of baby textiles.
A Bitmap is exactly what the name says: a collection of bits that form an image. The image consists of a matrix of individual pixels that all have their own colour and are described with vertical/horizontal coordinates (computer graphics). The file extension for Bitmap files is *.bmp.
The bleed is the area added to artwork that extends beyond the edge of the final trimmed edge of the print format on the promotional product or the type area when printing on paper.
Example: As printers cannot print right to the edge of a sheet of paper, they must use a sheet that is larger than the document size. Therefore, if an image should fill an entire page of a catalogue, the printer prints it 2-3 mm (top, bottom and outside, but not gutter) beyond the edge of the document and then cuts it to the size of the document.
Blind embossing describes the stamping of an imprint into the surface of a promotional product or gift without colours (in contrast to foil embossing where the imprint is stamped into the surface using coloured foils, e.g. silver or gold).
The imprint on the promotional product is either impressed into its base material creating a 'bas relief' effect or raised from its background material creating an 'intaglio' effect. Blind embossing is often used to decorate leather. It gives the advertising media an elegant and subtle character.
The term brief in the advertising industry refers to an outline of all the necessary information and facts that a market research institute or advertising agency requires in order to be able to submit an offer or execute an order.
A brief is also highly informative for an advertising agency when manufacturing promotional products, giveaways or promotional gifts. It outlines the advertiser's aims and what they hope to achieve by employing promotional products and giveaways as advertising media.
The basis of the brief is the marketing strategy, which provides a general statement of which products are to be offered on which markets and to which target groups using which methods.
The brief subsequently describes the specific aims and contains information about competitors, competitive advantages, developments, time schedules and budget plans.
Brushing is a finishing process used for textile promotional products and advertising media where rotating brushes are used to raise a nap on knit or woven fabrics, leaving a softer finish.
Brushed cotton is a high-quality cotton fabric used to manufacture promotional products and promotional gifts.
A Business Gift could be a promotional gift, promotional product or advertising media. On special occasions a company offers its customers and suppliers a gift in the form of a promotional gift. This advertising media could be an in-pack that is included in a delivery or it could be a promotional product in the form of an on-pack that is given as an extra to the purchased product.
A business gift can also be a promotional product that is given on a special occasion. Companies often send their customers promotional gifts at Christmas and Easter. Sometimes companies also distribute promotional products and gifts at parties and trade shows. These could also be direct premiums with the brand-name and logo of the company. Especially practical promotional products and advertising media here are items such as pens, key rings, ties, etc.
Business-to-Business (B2B) defines business relationships between at least two companies. B2B or B-to-B are common acronyms for Business-to-Business. In German business literature, B2B is also referred to as a 'Betrieb-Betrieb-Beziehung'. The online portal giveaways-direct.com is another typical example of a B2B portal for promotional products, giveaways and advertising media.
The opposite of a B2B relationship is a business relationship between a business and other groups (e.g. consumers, i.e. private individuals, employees or public administration bodies).
See also the term: Business-to-Consumer (B2C).
Business-to-Consumer (B2C) defines business relationships between businesses and other groups, e.g. consumers, i.e. private individuals as customers, employees or public administration bodies. B2C or B-to-C are common acronyms for Business-to-Consumer. In German business literature, B2C is also referred to as a 'Betrieb-Kunden-Beziehung'.
The opposite of a B2C relationship is a business relationship between at least two companies.
See also the term: Business-to-Business (B2B).
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